Center for Social Entrepreneurship

at Middlebury

New England Core Brief

Submitted by Greg Conrad, ’17

June 30, 2016

Over the past two months, my business partner Mason Pulde and I have worked diligently in getting our program off the ground. We have reached out to over 50 families, contacted numerous professionals, and spoke with various collegiate players that we felt could serve as potential mentors. As an organization, we have officially made New England Core a DBA, established a social media presence, hired new staff, purchased jerseys, adjusted our pricing/curriculum, finalized our insurance policies, and received agreements from NCAA liaisons to continue our project.

Since May, we have made tremendous growth as a program and really got our legs under us. Our professional team added four new members including a strength and conditioning coach, a nutritionist, a spacial awareness specialist, and a secondary school consultant. Our summer mentor team added six new collegiate players including players in leadership roles at Dartmouth, Brown, Bowdoin, Boston University, Babson, and UMass Dartmouth.

Right now, the Core is heading into the closing weeks of recruiting before starting our first tournament between July 29th-31st. Families have shown tremendous interest in our program and our three-day curriculum has improved remarkably. We have gotten great feedback from coaches in the area and can’t wait to take the ice in less then a month. We have also been thinking about getting sponsorships (an organic protein company) for t-shirts and other gear for our players and teaming up with a non-profit to assist us in our mission. Unfortunately, we were not ready for the July 9th tournament, but we feel as though we are now prepared to really make an impact in player’s lives at the end of this month.

Greg is a hockey player, Psychology major and Sociology minor at Middlebury. With his 2016 MiddChallenge grant, Greg co-founded New England Core, in his words, “a hockey tournament team for middle school aged kids, that uses the power of mentorship to both inspire youth and create a team culture that promotes leadership, personal growth, and player development on the ice and beyond.”

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